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Excellence in Key Account Management (engl. Ausgabe)

Excellence in Key Account Management (engl. Ausgabe)

The St. Gallen KAM Concept

Belz, Christian

Müllner, Markus

Zupancic, Dirk

ISBN
978-3-86880-112-5
Seiten
160
Erschienen am
18. 10. 2010
Leseprobe
Download als .pdf
Inhalt
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Preis
49.95 Euro,
 
24.98 Euro
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Buchbeschreibung

THE KEY TO SUSTAINED GROWTH AND LONG-TERM BUSINESS SUCCESS

Key account management is one of the most important tasks in today’s dynamic business environment. For key accounts, innovative service is needed, personal relationships are important, specific requirements for international key accounts have to be met, and the customer perspective must be included. What is important is not just the product or service, but the ability to work with customers in a better way. Establishing a key account management concept within an organization presents both a challenge and a great opportunity. The St. Gallen KAM concept is a tried and tested formula for highly effective and successful customer relations.

Informationen zum Autor: Belz, Christian

 Prof. Dr. Christian Belz

  • Ordinarius für Marketing (Universität St. Gallen)
  • Geschäftsführender Direktor des Instituts für Marketing und Handel
  • Mitherausgeber der Fachzeitschrift Thexis

Informationen zum Autor: Müllner, Markus

 Dr. Markus Müllner

  • Geschäftsführer der Marketing Auditorium St. Gallen AG
  • Dozent an der Universität St. Gallen: Management-Weiterbildung 
  • Trainer im Dienstleistungs-, Investitionsgüter- und Konsumgütersektor

Informationen zum Autor: Zupancic, Dirk

Dr. Dirk Zupancic

  • Leiter des Kompetenzzentrums »Business-to-Business-Marketing und -Vertrieb«
  • Dozent am Institut für Marketing und Handel der Universität St. Gallen
  • aktueller Forschungsschwerpunkt liegt auf den Themen Verkaufs- und Kundenmanagement
  • Gründer und Leiter des Forschungsprogramms »Sales Driven Company«

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